So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers.

Email Marketing, Chinese Marketing, business, WeChat Marketing, Social Media Marketing, Online MarketingFlorence LeungDecember 18, 2017Catalyst AgentsOnline marketing campaign, Integrated marketing campaign, how to run an online marketing campaign, follow up after marketing campaign

WeChat Advertising - How Does It Work?

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID.

WeChat Marketing, WeChat, Online Marketing, How To Guide, Chinese MarketingFlorence LeungSeptember 23, 2017Catalyst AgentsWeChat Advertising, WeChat Marketing, WeChat Entrepreneurs, WeChat Apps, WeChat Account Management, WeChat Vancouver, WeChat Agency

WeChat Marketing: How To Grow Your WeChat Following

Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.

Chinese Marketing, business, Online Marketing, WeChat, WeChat MarketingFlorence LeungJuly 18, 2017Catalyst Agentswechat faq, wechat consumer marketing, WeChat for Managers, WeChat Marketing, WeChat for Business, WeChat Guide, WeChat Management, WeChat

What's a WeChat Subscription Account?

What is a WeChat Subscription Account? This article guides you through the basics of what it is and how you can find them in your WeChat App.

How To Guide, WeChat, WeChat MarketingFlorence LeungJune 13, 2017Catalyst AgentsWeChat Marketing, WeChat for Business, WeChat Guide, wechat faq, Chinese Social Media, WeChat

5 Best Practices for Companies Using WeChat

Effectively using WeChat for your business will help generate new sales leads and round out your international digital and social sales strategy. Read our 5 best practices for companies using WeChat.