So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers. 

With the privacy policies being quite stringent in China, the WeChat advertising platform has been in beta for the last few years. In order to become a platform for people to place ads, your official WeChat account would need a sizeable following (larger than 100K followers); and in order to advertise on the platform you would also need to have a China bank account, China mobile number and China personal ID. 

Now that you have successfully set up your WeChat account for your business or personal brand, how do you grow the following? We share 3 tactics guaranteed to help grow your WeChat following.

Effectively using WeChat for your business will help generate new sales leads and round out your international digital and social sales strategy. Read our 5 best practices for companies using WeChat.

The 5 WeChat best practices every salesperson should follow regardless of industry.