The 6 Chinese Online Video Platforms You Need to Know About
After a decade of development and innovation, many video platforms and short video apps have emerged in China. Let's take a look at the top 6 Chinese online video platforms you need to know about.
3 Ways to Grow Your Oasis by Weibo Following Organically
Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.
Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers
With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…
Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM
Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.
How to Make Your Sales Funnel 67% More Efficient During Covid
Real estate developers are driving traffic to their virtual tours as their presentation centres are now closed, and some have supplemented their virtual tours with online advertising to generate more views.
4 Tried and Tested Best Practices for Hosting Instagram Live Streams
We've hosted 8 Instagram live streams segments over the past 3 weeks in collaboration with artists, chefs, and entrepreneurs on our owned media platform, Pendulum Magazine…
The Cultural Marketer | How Japanese Fashion Brands Use Instagram Live to Promote Their Latest Collections
We have all seen plenty of fashion influencer posts in North America where the video post shows the influencer trying on a variety of outfits in fast motion…
An Experiential Marketing Event Concept Celebrating Lunar New Year by Blending Traditional and Modern Elements to Create a 'Feast of Propserity'
Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…
Chinese Digital Marketing 2020 | WeChat Luxury Brand Content Trends
Content creation best practices have continually evolved as the mega-platform known as WeChat has grown over the years…