Do you want to become an influencer or do you already have a big following on your social media or blog and want to learn how you can monetize it? Read our blog post to find out how you can do so professionally!

Online Marketing, marketingFlorence LeungJune 27, 2017Catalyst Agentsinfluencer marketing, marketing, Marketing Strategy, marketing tips, become an influencer

What's a WeChat Subscription Account?

What is a WeChat Subscription Account? This article guides you through the basics of what it is and how you can find them in your WeChat App.

How To Guide, WeChat, WeChat MarketingFlorence LeungJune 13, 2017Catalyst AgentsWeChat Marketing, WeChat for Business, WeChat Guide, wechat faq, Chinese Social Media, WeChat

On Branding: What Do You Want Your Customers To Say?

What's the most important question you should ask when coming up with your brand?

business, How To Guide, marketing, startupFlorence LeungJune 12, 2017Marketing Strategy, Branding, Marketing, marketing tips

Online Marketing: Is Your Brand Engaging With or Broadcasting At Customers?

Is your brand broadcasting content online and talking at the customer? Compliment your content strategy with and engagement strategy so you are having a conversation with your customers. It's better than any loyalty program you can implement.

business, marketing, Online MarketingFlorence LeungJune 8, 2017Catalsyt Agentsdigital marketing, online marketing, content strategy, engagement strategy, Marketing Strategy

Market Research: Focus Groups VS. Consumer Observation

Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.

business, entrepreneur, How To Guide, marketing, startupFlorence LeungJune 7, 2017Catalyst AgentsMarketing Strategy, market research, focus groups, consumer behavior, startup, entrepreneursComment

On Pricing Strategy: Setting The Right Price

How do you go about setting the right price for your product or services? Adopt our suggested thought process to think through your pricing strategy.

business, entrepreneur, How To Guide, marketing, startupFlorence LeungJune 6, 2017Catalyst AgentsMarketing Strategy, business strategy, pricing strategy, product pricing, startup, entrepreneurs

Social Media Advertising VS. Google Adwords Marketing

Business owners usually come to us with this question because they don't know where they should put their money for the best return. Our question then becomes, what do you want to achieve with this budget? To figure out what will work best for your business objective, first take a look at the mindset your prospects are in on each platform.

Florence LeungJune 5, 2017