CASE STUDY

GRAFF Diamonds Influencer Campaign

For the ‘King of Diamond’s’ first foray into the Canadian market, our team organized a Chinese Influencer preview of the exclusive pop-up shop at the BIRKS’ Yorkdale Shopping Centre location in Toronto. 9 Influencers toured the pop-up experience and showcased the exquisite pieces through their social media channels including WeChat and Instagram, generating an average of 2000-3000 views per post on Instagram and over 3400 WeChat article reads.