Max Mara
WeChat Advertising|WeChat Content Creation|Weibo Advertising|Weibo Content Creation
The Challenge
Reach an affuent Chinese audience looking for premium, sophisticated workwear.
Our Approach
Drive offline traffic with online WeChat Advertorial campaigns utilizing placements on WeChat local media outlets with 30K - 100K subscribers.
Results
Our original WeChat content generated above average interest from the audience, with 2X the volume of article reads and 4X the number of shares.