Max Mara

WeChat Advertising|WeChat Content Creation|Weibo Advertising|Weibo Content Creation

 
 

The Challenge

 

Reach an affuent Chinese audience looking for premium, sophisticated workwear.

 

Our Approach

 

Drive offline traffic with online WeChat Advertorial campaigns utilizing placements on WeChat local media outlets with 30K - 100K subscribers.

 

Results

 

Our original WeChat content generated above average interest from the audience, with 2X the volume of article reads and 4X the number of shares.

 

2X article reads

 

4X shares