WeChat Marketing for Education
 

LASALLE College Vancouver

leveragING WeChat as a medium to communicate with current & prospective Chinese students

LaSalle WeChat Articles

LaSalle WeChat Articles

WECHAT WORK IS A Free Resource for Educational Institutions TO COMMUNICATE SeamlessLY with Chinese Parents and Students

WeChat Work recently announced 4 “Smart Learning Function Bundles”

KEY TAKEAWAY: Tailored WeChat Work function bundles for teachers, parents, schools and Education Bureaus to streamline operations during Covid-19.


Teacher & Student Bundle

 
  • Livestreamed Classes

  • Submit Homework

  • Check-In (to Class)

Key function is that teachers can open a ‘mixed chat group’, where teachers who use WeChat Work, and parents who use the regular personal WeChat app, are able to communicate freely and openly, take part in online livestream classes and even to submit homework.


Parents Bundle

 
  • Issuing school notices and memos

  • One-click health status reporting

  • Dedicated chat groups for each class (Parents and students can all participate)

Parents can receive school notices and memos through WeChat, submit their children’s health status with one-click reporting, and contribute to class discussions within the WeChat Work chat group. Teachers can use the app to send memos directly to parents, and can see if the memos have been read by each parent; for those who have not read the notices, teachers can reach out directly to select parents to remind them.


School Bundle

 
  • HR Management

  • Operations Management

  • Workflow approvals

Through the WeChat Work School Staff Directory, every teacher and staff can easily find and speak with their colleagues. They can easily start group chats, send voice messages, share important documents and files. When teachers need to request for school resources or apply for a vacation, they can do this on their phones, and management can quickly and easily view and approve the application to save time and effort.


Education Bureau Bundle

 
  • Sharing of educational resources

  • Consolidation of school District communications

Education Bureau Bundle: If there are great teaching lessons from top-rated schools and teachers within the school board’s district, they can easily share this on WeChat Work with other schools within the district using WeChat Work. Schools can share amongst themselves, and the app also supports online meetings with up to 300 people, enabling the sharing of resources within a school district.

 Case Studies:

  1. Guangzhong Zhuhai District’s Education Bureau added all their schools onto WeChat Work and connected over 220,000 parents’ personal WeChat accounts onto the platform, enabling school notice distribution to become 300% more efficient.

  2. Baoji City’s Education Bureau managed to onboard 13 School Board Districts, 1300 schools and 480,000 parents onto their WeChat Work account, enabling the sharing of resources.

 Core Value: WeChat Work connects family, schools, and administrators.


Setup An Official Wechat Account Or A Wechat Work Account For Your School

Wondering how your school could use WeChat Official Accounts or WeChat Work to make the educational experience more tailored and streamlined for Chinese students and their parents? Here’s a blog post on how to set up a WeChat Work account and how to use WeChat Work’s online meetings function to teach online classes.