What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market
In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.
WeChat News 2020 – WeChat is Beta Testing Personal WeChat Account Verification
WeChat is testing a new beta function to personal users, and now select users who have been selected as part of the beta testing process see an option to verify their personal WeChat Accounts.
Qixi Festival boosts retail sales rebound in China
The Chinese celebrate Valentine’s Day on 3 different dates.
There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…
How the WeChat Ban will Impact Personal and Business Users
Everyone is asking - will WeChat really be banned in the US? How will this impact WeChat users?
3 Ways to Grow Your Oasis by Weibo Following Organically
Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.
3 Ways to Grow Your WeChat Official Account
This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…
4 Marketing Tactics Skincare Brands Use to Sell More to Chinese Shoppers
Since the onset of the pandemic, people have been staying home more, and when they do go out, they are wearing face masks, resulting in a hard hit to the makeup and cosmetics industry…
Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers
With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…
WeChat New Function to Assign Incoming Leads to Salespeople
WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!