In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.
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WeChat is testing a new beta function to personal users, and now select users who have been selected as part of the beta testing process see an option to verify their personal WeChat Accounts.
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The Chinese celebrate Valentine’s Day on 3 different dates.
There is the February 14th Valentine’s Day, ‘520’ (May 20th) which phonetically sounds like ‘I Love You’ in Chinese, and the Qixi Festival,…
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Everyone is asking - will WeChat really be banned in the US? How will this impact WeChat users?
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Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.
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This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…
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Since the onset of the pandemic, people have been staying home more, and when they do go out, they are wearing face masks, resulting in a hard hit to the makeup and cosmetics industry…
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With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…
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WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!
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