3 Ways to Grow Your Oasis by Weibo Following Organically

Have you heard of the Oasis social network platform by Weibo? If you haven’t, you will want to read our previous post announcing its arrival a few months back.

Chinese Marketing, Marketing Strategy, Oasis Lv Zhou, Social Media MarketingFlorence LAugust 12, 2020Oasis by Weibo, Organic Growth Tips, social media marketing, Chinese Marketing Agency, Chinese Digital Marketing

3 Ways to Grow Your WeChat Official Account

This is our most-asked question of ALL-TIME. Why? Because every business wants to have a presence on WeChat, and once they have jumped through all the hurdles to set up a WeChat Official Account…

Cultural Marketing, Marketing Strategy, WeChat Marketing, WeChat AdvertisingFlorence LAugust 6, 2020Catalyst AgentsWeChat Marketing Vancouver, WeChat for Business, WeChat Influencer Marketing, WeChat

4 Marketing Tactics Skincare Brands Use to Sell More to Chinese Shoppers

Since the onset of the pandemic, people have been staying home more, and when they do go out, they are wearing face masks, resulting in a hard hit to the makeup and cosmetics industry…

Chinese Marketing, WeChat, WeChat Marketing, WeChat AdvertisingFlorence LJuly 10, 2020Catalyst AgentsWeChat Marketing Canada, WeChat Marketing Agency, WeChat for Beauty Brands, WeChat for Skincare brands, WeChat for Makeup Brands

Short Video Platform Kuaishou Releases Guidelines for Livestream Retailers

With social distancing measures as a foreseeable, ongoing measure to containing the pandemic's spread, retailers are continuing to flock to online live stream platforms in China as a growing revenue source…

Chinese Marketing, Social Media Marketing, KuaishouGeorge LysikatosJuly 9, 2020Kuaishou, Chinese Live Stream Platforms, Live Streaming Rules, Chinese Consumers, Chinese Marketing

WeChat New Function to Assign Incoming Leads to Salespeople

WeChat Official Accounts that are Service type business accounts can now assign sales leads and inquiries to specific salespeople on their team. Read our tutorial on this new function to see how you can apply for it, get set up, and start assigning customers to your sales team!

Chinese Marketing, WeChat Work, WeChat Marketing, WeChatFlorence LJune 22, 2020服务好对话, 对话助手, WeChat New Functions, WeChat 2020, WeChat Mini Programs

What's 618? Why Should You Care?

It's the largest mid-year shopping festival in China after Singles Day. Originally started by JingDong (JD.com), a China eCommerce platform, as a shopping event on June 18th, 2010, other eComm platforms have all hopped onto the bandwagon since then.

Cultural Marketing, Chinese Marketing, Marketing StrategyFlorence LJune 8, 2020618 Shopping Festival, Chinese Consumers, JingDong.com, Retail Marketing

TikTok Advertising Now Available with Catalyst Agents!

You can’t deny it - TikTok is the next social media wave. In the past quarter, TikTok has seen its Canadian user base grow by 44% to 7.5M users.

TikTokFlorence LeungMay 26, 2020Catalyst AgentsTikTok Ads, TikTok Advertising, TikTok for Business

Celebrating L.O.V.E.: Douyin, WeChat and Weibo '520' Chinese Valentine's Day Campaigns

The numeric pronunciation of '520' in Mandarin Chinese sounds like 'I Love You', and that is how the localized version of Valentine's Day in China was born.

Chinese Marketing, Cultural Marketing, Douyin, Marketing Strategy, WeChat Marketing, Weibo MarketingFlorence LeungMay 21, 2020Marketing Strategy, 520, Chinese Valentine's Day, Marketing Campaigns, Olay, Douyin, WeChat Mini Programs, Weibo Marketing

Mother's Day Marketing Campaign: Huawei's The Concert at 4 AM

Huawei’s unconventional marketing campaign resonates emotionally with its target audience and celebrates a mother’s unconditional love for their child while integrating the benefits of its Huawei GT 2 smartwatch.

Chinese Marketing, Marketing Strategy, Social Media MarketingFlorence LeungMay 13, 2020Huawei, Huawei GT 2, Mother's Day Marketing Campaign, Chinese Marketing, The Concert at 4 AM