Still Stuck on WeChat? You Need to Learn About the New [OASIS] Social App by Weibo
There’s a new social platform in the Chinese social media space, now available by invite only and day by day all the celebrities in China are signing up for the platform…
7 Reasons You Must Invest in Rich Video Content for Social in 2020
The era of rich media is here. As consumption behaviors evolve in the ever-changing digital landscape, video content as a means of storytelling and advertising is no longer just an option…
How to Sell on WeChat || A Guide for Salespeople and Realtors
This is a question we get A LOT. Mostly from individuals who are trying to set up their business and are in the sales industry where they are servicing their customers through WeChat….
Social Media and Mental Health For #mentalhealthawareness Day
or #MentalHealthAwareness Day on October 10th, we want bring awareness to a topic often overlooked by people today, and often plagued by social stigma.
WeChat Mini Programs - What are they and do you need one?
Just because a platform is popular, doesn’t mean it makes sense for your company or brand. Along a similar vein, not all the tools and functions on a platform would be applicable…
WeChat Content Strategy | How to Write Content for Organic vs. Sponsored Articles on WeChat
We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…
TikTok and Douyin 101 | How to use these platforms for your business
Though some brands are still slowly finding their way onto the WeChat platform by registering for overseas official accounts, we already have clients asking us for what’s next in terms of marketing tools to target the Chinese audience…
WeChat Branded Sections - 2019 New Official Account Function
As a follow up to our blog post last week on the new WeChat Search Keyword Prompt function, there is another new function…
How WeChat is Changing the Global Tourism Industry
China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.