New WeChat Function - QR Codes with Search Keyword Prompts
For those of us residing in North America, we may be under the impression that QR codes were a thing more than ten years ago, but never…
CASE STUDY || The North Face Hike Challenge
With Instagram’s recent algorithm change making it more of a pay-per-play platform (similar to its big sister Facebook), a lot of marketers and small business owners are scratching their heads when faced with the exponential decrease in engagement rates…
New China Advertising Laws || Prohibited Terms
In 2015, the Chinese Government has updated their advertising regulation to protect the interests, health and safety of Chinese consumers, limiting the kinds of claims brands can make…
WeChat Moments Ads Releases New 'Limited Time Placement' Advertising Feature
n the past when placing WeChat Moments Ads, advertisers were restricted to the option of running their ads throughout the whole day. To increase advertising flexibility…
Top 10 WeChat Moments Ad Campaigns of Q2 in 2019
We all know WeChat is a great platform to reach the Chinese audience, and if you didn’t know, there are over 10 Billion hits on WeChat Moments every 24 hours…
WeChat Marketing || 3 Reasons Why Your WeChat Strategy Will Fail
Are you excited to get your company set up on WeChat and hit the ground running? Here are 3 pitfalls you need to avoid…
WeChat vs. Weibo || Which Chinese Social Media Marketing Platform is Right For You?
There are over 1.1 billion registered users on WeChat and over 900 million who use the social app on a daily basis…
CASE STUDY || Using Instagram Highlights to Market A Commercial Developer's Portfolio
Technology is just a tool and enabler, how you use the tools at your disposal is the difference between average and strategic…
WeChat 2019 || Guide to Writing a WeChat Article for a Luxury Brand
Following up on our recent blog post announcing the many WeChat platform developments and additional functionalities…