Marketing: What is B2C?

B2C is when you sell directly to the consumer, it literally stands for BUSINESS TO CONSUMER. We share B2C marketing tactics and an example of how you can measure a B2C campaign.

business, How To Guide, marketing, entrepreneurFlorence LeungJuly 26, 2017Catalyst Agentsbusiness to consumer, business strategy, marketing strategy, how to get new customers, marketing tactic, B2C examples, how to use B2C

Strategy: The Long-Tail Business Model & How You Can Use It To Compete Against Industry Giants

Long Tail Strategy - It is where you focus on a large number of products and offerings, with each selling in low volumes. Learn how you can use it so your startup can compete against industry giants.

marketing, startup, Online Marketing, Influencer MarketingFlorence LeungJuly 19, 2017Catalyst Agentsbusiness strategy, Marketing Strategy, Long-Tail Marketing, Niche Markets

#1MinMarketing: What's a KPI?

New to the job as a marketing coordinator or manager? Before sending in a proposal for a marketing campaign to your boss, it would be helpful to figure out which KPIs are relevant to your campaign. Then again, what ARE KPIs? Read our guide with case studies to ensure you are reporting on what matters.

business, Online Marketing, marketingFlorence LeungJuly 10, 2017Catalyst AgentsMarketing Strategy, marketing tips, What is a KPI, Social Media Marketing

How To Find The Right Influencer For Your Brand

Companies often wonder how they can find the right influencer for their brand and what is the proper way for them to engage an influencer to collaborate with them. Here are our responses to our client's influencer marketing questions.

business, Influencer Marketing, marketing, Online MarketingFlorence LeungJune 29, 2017Catalyst Agentsinfluencer marketing, influencer marketing for companies, marketing tips, Marketing, Marketing Strategy, online marketing, social media marketing, target market

How To Market Yourself As An Influencer

Do you want to become an influencer or do you already have a big following on your social media or blog and want to learn how you can monetize it? Read our blog post to find out how you can do so professionally!

Online Marketing, marketingFlorence LeungJune 27, 2017Catalyst Agentsinfluencer marketing, marketing, Marketing Strategy, marketing tips, become an influencer

On Branding: What Do You Want Your Customers To Say?

What's the most important question you should ask when coming up with your brand?

business, How To Guide, marketing, startupFlorence LeungJune 12, 2017Marketing Strategy, Branding, Marketing, marketing tips

Online Marketing: Is Your Brand Engaging With or Broadcasting At Customers?

Is your brand broadcasting content online and talking at the customer? Compliment your content strategy with and engagement strategy so you are having a conversation with your customers. It's better than any loyalty program you can implement.

business, marketing, Online MarketingFlorence LeungJune 8, 2017Catalsyt Agentsdigital marketing, online marketing, content strategy, engagement strategy, Marketing Strategy

Market Research: Focus Groups VS. Consumer Observation

Considering a new product, service or business? Where should you gather data that will help you make strategic decisions? Read this to find out more about the pros and cons of two common market research data gathering methods.