Have you signed up for your company for a WeChat Work account yet? If you haven't, then you are missing out…

From our 8 years of experience in cultural marketing and working on Chinese social media marketing campaigns on WeChat and Weibo…

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

You may have read about WeChat Moments Advertising being open to overseas companies, but not all industries and business types outside of China are allowed to place ads..

What are the Top 10 WeChat Moments Ads of 2019? Between January 6th to 14th…

Content creation best practices have continually evolved as the mega-platform known as WeChat has grown over the years…

We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…

As a follow up to our blog post last week on the new WeChat Search Keyword Prompt function, there is another new function…

China remains the world’s largest market in outbound tourism when measured by trips and expenditures, thanks to more flexibility in international travel requirements (visas), rising disposable incomes and increased interest in overseas experience.