Last month, Catalyst Agents organized a Chinese Influencer event for our client Maison Birks, to facilitate their efforts to introduce UK-based diamond retailer Graff to the Canadian market. Prior to the opening of Graff’s first official boutique in Vancouver…

When marketing your food establishment, your marketing effort should bring out the best in the number one factor that brings customers in: The food…

"I want to drive them to our landing page so they can register for our project updates."

This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing. 

So...you ran a marketing campaign. Now what?

Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers. 

Ahhh...the holidays. It's when every brand wants to run a holiday campaign to engage with customers and drive followers. So if your goal is for your customers to engage with your brand, how do you make sure you have a higher success rate?

Here are our 5 tips on creating great social media content:

1. Consistent brand tone and voice…