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The Cultural Marketer || 'Tachiyomi' Culture in Japan

The Cultural Marketer || 'Tachiyomi' Culture in Japan

‘Tachiyomi’ in Japanese translates to ‘standing reading’.

This term came about because of the widely accepted practice in Japanese culture to stand and…

Marketing Strategy, Cultural Marketing, Ethnic MarketingFlorence LeungFebruary 27, 2020Cultural Marketer, Japan, Marketing Strategy, International Marketing Strategy