Have you signed up for your company for a WeChat Work account yet? If you haven't, then you are missing out…

From our 8 years of experience in cultural marketing and working on Chinese social media marketing campaigns on WeChat and Weibo…

Our client, ASPAC Developments, tasked us with creating an innovative and unique event experience to welcome the Lunar New Year of the Rat for 2020…

What are the Top 10 WeChat Moments Ads of 2019? Between January 6th to 14th…

Content creation best practices have continually evolved as the mega-platform known as WeChat has grown over the years…

For those who have traveled to China and brought cash and credit cards with them in previous years, you would have been surprised by how many restaurants, grocery shops, taxis…

There’s a new social platform in the Chinese social media space, now available by invite only and day by day all the celebrities in China are signing up for the platform…

We recently had a client who was very mystified by what organic content on their WeChat official account should look like versus what it should look like as a Sponsored article on another WeChat account’s newsletter…

Though some brands are still slowly finding their way onto the WeChat platform by registering for overseas official accounts, we already have clients asking us for what’s next in terms of marketing tools to target the Chinese audience…