WeChat 2019 || How to Set Up A WeChat Official Account
he world of WeChat changes by the day, as more functions become open and available to overseas / foreign companies…
CASE STUDY || Eclipse at Lumina Brentwood WeChat Advertorial Content Generation
What do you say about an area that is no longer considered 'hot'? Brentwood in Burnaby British Columbia was a hot spot for real estate investors a few years ago when the city announced plans for a major redevelopment…
CASE STUDY || BIRKS WECHAT MINI APP LAUNCH
Congratulations to our client Birks Group on launching the first ever jewelry WeChat Mini App in Canada!
CASE STUDY || INFLUENCER PROGRAM FOR GRAFF DIAMONDS POP-UP EVENT
Last month, Catalyst Agents organized a Chinese Influencer event for our client Maison Birks, to facilitate their efforts to introduce UK-based diamond retailer Graff to the Canadian market. Prior to the opening of Graff’s first official boutique in Vancouver…
CASE STUDY || THE PARAMOUNT: A Fully Integrated Real Estate Project
The Paramount is a master-planned community in downtown Richmond developed by Keltic Canada consisting of 3 residential towers and 1 commercial office tower.
Our team handled…
CASE STUDY || How Lexus Leveraged Popular Weibo Platforms to Market Their Hybrid Vehicles
Read our case study on how we leveraged the power of a large Weibo social media platform to promote Regency Lexus' fleet of hybrid vehicles.
True to Regency Lexus' goal of helping customers make an informed decision, we put together a livestream broadcast to educate potential customers on hybrid cars. The livestream took place over one-hour…
CASE STUDY || Tailoring WeChat Content and Layout for Luxury Retail
We have stressed more than a few times in our past article posts that WeChat operates as a distinctly different beast, thus it requires tailored content for the platform.
While most of the popular WeChat platforms you see may be news-oriented and push out articles on a daily basis that are text heavy…
CASE STUDY: Timely WeChat Topics to Improve Article Performance - Regency Lexus
One key success factor to using WeChat advertorials is to make your content a timely and welcomed read for the target audience. For example, our client Regency Lexus had recently launched their branded WeChat account, and was wondering how they could build a presence on the platform.
WeChat Brochures for Real Estate Project Marketing
Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'.
So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?