Weekend Max Mara
WeChat Advertising｜WeChat Content Creation｜Weibo Advertising｜Weibo Content Creation
The Challenge
Reach an affluent Chinese audience looking for quality daily wear.
Our Approach
Drive offline traffic with online WeChat Advertorial campaigns targeting local WeChat news and media outlets with a subscriber base concentrated between 24 to 35 years old, interested in fashion and style content.
Results
Our original WeChat content generated above average interest from the audience, with 2X the volume of article reads and 4X the number of shares.