Tung Wah Group of Hospitals

Generate local English and Chinese media cover the annual international lStudent Ambassadors' Education Tour, which was in Vancouver this past year.

Tung Wah Group of Hospitals (TWGH) is Hong Kong’s largest and first charitable organization. TWGH operates 321 services centres, including 5 hospitals and 30 Chinese and Western medicine services centres, 55 education services centres, 229 community services centres that cover elderly, youth and family, rehabilitation and traditional services, as well as the Tung Wah Museum and TWGHs Maisy Ho Archives and Relics Centre, which were established to promote, restore and preserve the heritage and relics of TWGHs, with an aim to protect and preserve local traditional culture.

The Chairman of TWGH was a Chinese TV host and celebrity and past Vancouverite, so we leveraged his star power and Vancouver roots, and more importantly, the extensive history of the respected TWGH organization to attract the attention of local media.

4 Print and TV Media Interviews. News release reached over 549K viewers and readers.