Tsawwassen Mills
WeChat MarketinG|WeChat ADVERTISING|WeChat Content Creation
The Challenge
Chinese New Year Campaign to drive Chinese families to the mall to take advantage of various Chinese New Year activities.
Our Approach
There were 5 key Chinese New Year activities Tsawwassen Mills wanted to promote, and we devised a WeChat advertorial campaign and created content to target families who would appreciate these Chinese New Year activities.
Results
A very successful turnout for Chinese New Year despite the onset of COVID.