Travelzoo Canada

Graphic Design

 
 

The Challenge

 

Year end summary infographic, revamped design of member and corporate client gift cards, and corporate brochure.

 

Our Approach

 

In our concept stage, we took inspiration from map elevations and topography and incorporated these elements into the designs. To emphasize the vibrant and fun Travelzoo brand, we used images of turqoise blue waters and created custom icons with refreshing alternative applications of the logo in the design.

 

Results

 

The revamped member gift cards reinforced Travelzoo's approachable branding to end users, and the corporate gift cards in a sophisticated black with embossed silver lettering elevated the brand towards corporate clients (hotels, spas, restaurants who promote their businesses on Travelzoo).