Travelzoo Canada
Graphic Design
The Challenge
Year end summary infographic, revamped design of member and corporate client gift cards, and corporate brochure.
Our Approach
In our concept stage, we took inspiration from map elevations and topography and incorporated these elements into the designs. To emphasize the vibrant and fun Travelzoo brand, we used images of turqoise blue waters and created custom icons with refreshing alternative applications of the logo in the design.
Results
The revamped member gift cards reinforced Travelzoo's approachable branding to end users, and the corporate gift cards in a sophisticated black with embossed silver lettering elevated the brand towards corporate clients (hotels, spas, restaurants who promote their businesses on Travelzoo).