Tokyo Tourism
WeChat Strategy｜WeChat Advertising｜WeChat Content Creation｜Weibo Advertising｜Weibo Content Creation
The Challenge
To promote the City of Tokyo leading up to the 2020 Olympics.
Our Approach
Our owned lifestyle media platform Pendulum Magazine created original content with photography during our Editor's visit to Tokyo. This content was then promoted through our newsletter, Apple News channel, website and social media, which reaches over 200,000 readers per month.
Results
Each month the featured article attracted over 3000 views.