Tiger Beer

Graphic Design | Brand collaboration | Packaging Design

 
 

The Concept

 

This small-batch beer collaboration between our Chinese cultural marketing agency Catalyst Agents, local brewery Faculty Brewing, and tea purveyor O5 Tea celebrated the Year of the Tiger.

A limited blend of invigorating Tibetan Tea harvested by Master Craftsman Gan Yu Xiang and the delicate light caramel, biscuit and citrus notes from the beer, the flavours embody the strength and resilience of the tiger. Recognized as an Intangible Cultural Heritage of China, Gan Yu Xiang's tea is a fitting choice to incorporate traditional Chinese culture and tasting notes.