Thermomix

To promote the all-new TM6 release and drive website conversions.

We selected WeChat and Weibo channels with a focus on lifestyle and consumer goods content and a female audience concentrated age 25+ to promote the all-new TM6. We want to reach readers who are likely to be the person cooking at home and would want an integrated appliance like the TM6 to reduce the amount of time and effort they spend in the kitchen.

752,599 reach, 369,028 WeChat article reads and Weibo Sponsored Post views, 715 QR code scans to visit product page and to book a demo and 419 shares.