The Paramount
Chinese Strategy｜Chinese Digital｜Google Ads｜WeChat Brochure｜WeChat Strategy｜WeChat Content Creation｜WeChat Advertising｜Social Media Advertising
The Challenge
Create an integrated digital marketing campaign emphasizing the project's prime location right next to the Canada Line, 5 minutes away from YVR International Airport.
Our Approach
We devised an intense Chinese digital campaign for 3 months, where we came up with 26 different WeChat news angles to create original advertorial content for placements on channels across Greater Vancouver. Average presale projects usually create 4 different news angles.
Results
The intensive campaign drove awareness, bookings and conversions. 300 homes were sold in 60 days.