Stussy

Strategy｜WeChat Account Setup & Verification｜Weibo Account Setup & Verification

 
Stussy-Catalyst-Agents
 

The Challenge

 

Establishing an official branded presence on WeChat and Weibo.

 

Our Approach

 

Competitive analysis of best practices by other international fashion brands with a presence on WeChat and Weibo. This was compiled for the internal team's reference and used to develop and design the look and feel of the Stussy profiles on these Chinese social media platforms.

 

Results

 

Implemented approved on-brand social media profiles on WeChat and Weibo.