Stussy
Strategy|WeChat Account Setup & Verification|Weibo Account Setup & Verification
The Challenge
Establishing an official branded presence on WeChat and Weibo.
Our Approach
Competitive analysis of best practices by other international fashion brands with a presence on WeChat and Weibo. This was compiled for the internal team's reference and used to develop and design the look and feel of the Stussy profiles on these Chinese social media platforms.
Results
Implemented approved on-brand social media profiles on WeChat and Weibo.