SkinCeuticals - Singles Day Chinese Livestream
CHINESE LIVESTREAM | SINGLES DAY | CHINESE INFLUENCER MARKETING | RED INFLUENCER MARKETING | WECHAT INFLUENCER MARKETING
The Challenge
To launch SkinCeuticals Canada’s first-ever Chinese Livestream on Singles Day 2020. The goal was to drive people to the live stream and encourage them to make purchases.
Our Approach
As part of the pre-promotion, we involved Chinese influencers on RED, Weibo, WeChat, and Instagram to announce the live stream.
As part of the Chinese Influencer/Press Kit, our team designed Chinese postcards with details of the live stream with a QR code to the live stream landing page. Our media plan coordinated both paid and influencer marketing efforts to optimize results.
Our team also led the process of organizing and scripting the Chinese Livestream and selected a Chinese beauty influencer who is an existing SkinCeuticals user as the host. We worked with the host and a SkinCeuticals Product Specialist to craft the script and plan out the segments for the 1-hour live stream.
Results
The entire campaign, including pre-promotions, generated over 10 Million impressions.