SkinCeuticals - Richmond Partner Store Opening
Chinese PR|WeChat Content Creation|Event Planning
The Challenge
Producing the grand opening event for SkinCeutical's Richmond partner flagship store
Our Approach
Catering to the clientele who focus on the well-being of their skin, we created a customized health and wellness menu with celebrity chef Juno Kim, with non-alcoholic tea spritzers infused with healthy fruits, vegan hors d'oeuvres and tofu cheesecake as desserts.
Results
We also invited the Chinese press, media and influencers to attend the event, resulting in 7 Chinese media outlets providing coverage for the event (99,613 views) and over 44,000 people reached through the Chinese influencers' posts.