SkinCeuticals - Chinese KOLs Vitamin C Campaign
Chinese PR｜Chinese KOL｜Chinese Influencers｜WeChat Strategy｜Strategy Consultation
The Challenge
We were assigned to promote Vitamin C Day, a registered trademark of SkinCeuticals, to drive awareness of Vitamin C serums line up
Our Approach
Our team compiled and vetted a list of Chinese beauty/skincare KOLs across social media platforms including WeChat, Weibo, and Instagram. We worked with 17 influencers for the Vitamin C Day campaign spanning the month of April to promote the Vitamin C serum lineup from SkinCeuticals.
Results
385,591 Reach, 25,500 Post Interactions/Engagements, 6.6% interaction on reach.