Second and Main

Generate Chinese investor demand for one and two-bedroom homes.

Ideally located at the meeting point between Olympic Village and the hip Main Street corridor lined with innovative retail shops and unique cafes, Second and Main is designed for urban living. A residential high rise development by Create Properties and marketed by Magnum Projects.

Our team created a WeChat campaign to drive awareness and sales centre traffic for their grand opening and focused on their innovative urban 1 and 2 bedroom floor plans with flexible, multi-functional spaces that can be one large living/dining space during the day and transformed into 2 bedrooms at night. This is city living at its best.

We sourced a video from LAAB Architects in Hong Kong, which detailed the trend of multi-functional spaces that allow you to fit a luxurious dream home into as little as 309 square feet. The media was well-received and drove buyer interest on WeChat. High demand resulted in their Urban 1 bedroom selling out quickly.

The grand opening saw extensive line-ups from interested buyers, and their 1 bedroom homes sold out quickly.