Pendulum Magazine Cocktail Hour
Event Planning|Brand Collaborations|Social Media Marketing
The Challenge
Our sister company and media platform Pendulum Magazine has been venturing into the experiential marketing space with a series of unique collaborative events titled Cocktail Hour at 89 Smithe.
The premise of the event is to bring together hidden gems and talents within the city to create experiences money can't buy. The events help our readers build a sense of community by connecting them over a topic we are all passionate about - great food and drink; the initiative also helps to solidify Pendulum Magazine’s positioning as a curator of events and experiences of elevated taste. Within a timeframe of 6 weeks, our small but extremely efficient events team conceptualized and executed 5 events covering 3 different collaborations.