Oakridge Centre

Establishing a WeChat presence for existing and prospective shoppers of Oakridge Centre.

Growing a WeChat account organically is a tough task, so we worked with Oakridge Centre to leverage 1) the space they have to display their QR code, so we printed large QR codes for shop hoarding and other communal spaces to encourage users to scan and follow the account and 2) we identified existinng business partnerships they could leverage, and asked these partners to announce Oakridge's new WeChat account on their own WeChat account to promote us. We ran a giveaway campaign on this partner's WeChat account, which drew hundreds of new followers.

Within a period of 6 months, we grew the account from zero followers to an average of 80+ article reads on their headline WeChat articles.