Oakridge Centre

WeChat Account Setup|WeChat Strategy|WeChat Marketing|WeChat Content Creation| WeChat Account Management

 
Oakridge-Cente-Catalyst-Agents
 

The Challenge

 

Establishing a WeChat presence for existing and prospective shoppers of Oakridge Centre.

 

Our Approach

 

Growing a WeChat account organically is a tough task, so we worked with Oakridge Centre to leverage 1) the space they have to display their QR code, so we printed large QR codes for shop hoarding and other communal spaces to encourage users to scan and follow the account and 2) we identified existinng business partnerships they could leverage, and asked these partners to announce Oakridge's new WeChat account on their own WeChat account to promote us. We ran a giveaway campaign on this partner's WeChat account, which drew hundreds of new followers.

 

Results

 

Within a period of 6 months, we grew the account from zero followers to an average of 80+ article reads on their headline WeChat articles.

 

 

80+ article reads