Little Red Book Marketing
Ready to learn more about how Little Red Book could help you reach Chinese consumers worldwide? Our team of Little Red Book experts has built a lifestyle, skincare, real estate, and foodie brands on the platform and can guide you with our best practices to grow your brand.
Download Our Infographics Package
Our set of 5 infographics shares best practices for Little Red Book content creation, includes a full visual dictionary of sensitive keywords to avoid on the platform, and shows you the user demographic landscape so you can reach the right target audience on the platform. Fill in the form and download them for FREE today!
What is Little Red Book?
Here's an introduction to the platform from our CEO and resident Little Red Book influencer, Florence Leung.
Little Red Book Case Studies
Frito-Lay Lunar New Year Influencer Campaign
Frito-Lay launched two new flavours tailored for Chinese consumers for the Year of the Tiger, and they wanted to engage Chinese influencers on both Little Red Book and Instagram to spread the word about the brand new additions to the flavour line-up.
Our influencer campaign with 20 Little Red Book influencers across Canada generated over 140,000 impressions and 4,100 engagements to drive awareness and interest in the all-new flavours!
Featured Little Red Book posts from our influencer campaign.
SkinCeuticals Organic Account Growth
A luxury skincare brand under the L'Oreal brand umbrella, SkinCeuticals is a holy grail product for Chinese consumers to pair with beauty treatments at professional clinics. Our team built the organic account in Canada through influencer collaborations, organic photo and video content creation and monthly giveaways.
The SkinCeuticals profile feed incorporates influencer, photo, and video content.