Landmark on Robson

Develop and implement WeChat advertising campaign and content strategy to drive attendance at grand opening event.

A collaboration between premium real estate developer Asia Standard America, Atelier Ikebuchi, PDP London and Musson Cattell Mackey, these refined residences are located on Vancouver's iconic shopping street, Robson Street.

Our WeChat advertorial content emphasized the impressive international portfolios of each of these collaborative partners, successfully elevating the branding of the project and making the residential tower a coveted investment for the affluent Chinese, with the allure of a limited edition luxury good.

On opening day, the project in downtown Vancouver had line ups around the block.