Kira

Promote low-rise residential community in up and coming neighborhood of West Coquitlam.

West Coquitlam was a hot spot during this time when KIRA was launched, so it was important to find a unique positioning for the project. Whereas competing projects focused on upsizers and/or downsizers who were looking for larger-sized homes, KIRA was marketed as an optimal choice for first-time homeowners; an affordable option offering a vibrant lifestyle close to desirable amenities like green spaces, local cafes and restaurants, and connectivity to the rest of Greater Vancouver.