IQOS
Event Planning｜Brand Collaborations｜Influencer Marketing
The Challenge
Increase awareness in the young affluent target audience for the client brand through an integrated experiential marketing event.
Our Approach
Our timely solution leveraged the upcoming Chinese New Year period by inviting photography influencers on Instagram to participate in a photography exhibition. The photography exhibit would be presented in an Instagram 9-block style, where the influencers would share their story on how they perceive Chinese New Year through photos. We asked influencers to invite their avid supporters because we wanted the event to be intimate, and also act as a warm connections to introduce the IQOS brand to the attendees.
Results
The event drew over 80+ close friends and supporters in this intimate event and generated over 38,000 online engagements on Instagram.