GRAFF
WeChat Advertising｜WeChat Content CreatioN｜Weibo Advertising｜Weibo Content Creation
The Challenge
Drive awareness of GRAFF's arrival in Canada and traffic to their pop-up experience at Yorkdale Shopping Centre in Toronto.
Our Approach
Collaborating with 9 Chinese influencers in the fashion space, we had the influencers visit the pop-up with their photographer to create content for posting on their WeChat and Instagram channels.
Results
The WeChat articles had over 3500 unique readers and 78 shares.