Frito-Lay Lunar New Year Little Red Book Influencer Campaign

Frito-Lay launched two new flavours tailored for Chinese consumers for the Year of the Tiger, and they wanted to engage Chinese influencers on both Little Red Book and Instagram to spread the word about the brand new additions to the flavour line-up.

We sourced and engaged 15+ Chinese influencers on RED (小红书) and Instagram across Canada, and asked the influencers to get creative with how they enjoyed their Frito-lay chips in the new Cucumber and Chicken Tomato flavours.

Some shared that they brought it with them to Chinese family gatherings over the new year, others paired it with their favourite Chinese dramas of the moment. The most unique one would be where the influencer used an air fryer to make potato chip chicken wings!

Over 140,000 impressions and 4,100 engagements on this campaign helped to drive awareness and interest in the all-new flavours!