Fashion's Night Out
Event Planning｜Social Media Marketing｜Brand Collaborations
The Challenge
Production of Canada's first Fashion's Night Out event, a global fashion initiative spearheaded by VOGUE Magazine and celebrated in over 19 countries around the world.
Our Approach
In the span of 6 months, we secured sponsorship funding and established an internship program with the Visual College of Art and Design to host 3 lead-up events to the big night on September 6th.
The lead-up events included a Styling Competition, Fashion Design Competition and Outdoor Flashwalk fashion show to drive awareness of the global initiative's arrival to Vancouver. Over 40 international and local designers took part in the event, including Tiffany & Co, Pandora, MAC, GUESS, COACH and more, by hosting Fashion's Night Out exclusive in-store events with DJs, limited gift with purchase incentives, and more.
Results
The kickoff fashion show attracted over 1000 people to lineup at CBC's Studio. Over 5000 attendees took part in this one-night-only event.