Dress for Success SUCCESS Luncheon

Brand identity for Dress for Success Vancouver's Success Luncheon.

One of the dilemmas Dress for Success Vancouver team had was how to drive more male participants and attendees at their events. With the brand's current red and white branding, most male attendee prospects receiving the marketing communications would often question whether the event was for females only. To minimize the occurrence of this issue, we designed all-new event branding and corresponding marketing materials to appeal equally to the male and female target audience with a different colour scheme, font and layout.