Douyin is the most downloaded app in China, growing at light speed with over 500M users since its September 2016 launch. Tiktok, the English version of the app available in markets outside of China, was the most downloaded app on the Apple iTunes store in the first quarter of 2019. Brands should definitely learn how they can leverage Douyin to reach the Chinese audience. Our Douyin infographic below highlights the importance of the platform. Contact us today for a free consultation to see if Douyin fits within your overall marketing strategy and if so, how we can help you get established on this rising social platform.
Our blog post on Tiktok vs. Douyin and what this means for a business looking to execute across these two platforms will provide more insight on the type of content a brand can create, how to create it and whether you need to set up your own Douyin and/or Tiktok presence. Read it here.
Interested in learning how your business can use Douyin to reach Chinese customers? Contact us today via the form below.