Coco Oakridge
WeChat Strategy|WeChat Advertising|WeChat Content Creation
The Challenge
Awareness campaign for new project launch across from Oakridge Centre in Vancouver.
Our Approach
Coco Oakridge is the first opportunity for buyers and investors to get in on the ground level for the upcoming $15 billion urban transformation in the Oakridge area.
Our team devised a WeChat campaign that speaks to both Mandarin and Cantonese speakers who would be interested in the area.
Results
The WeChat articles performed extremely well and the average cost per unique view was kept low at $0.45.