Chaumet Paris
WeChat Advertising｜WeChat Content Creation｜Weibo Advertising｜Weibo Content Creation
The Challenge
We were asked to promote the Josephine Collection. Inspired by the personality of Joséphine, who reinvented her wardrobe every day, the Joséphine Aigrette collection continues to explore the possibilities of colour as it is enriched with new pieces.
Our Approach
We highlighted an interactive asset within WeChat where users can try on the all-new Josephine collection, showcasing the beautiful and colourful variations available.
Results
Our advertorial content generated 3X the average number of clickthroughs to read the article, while the sponsored Weibo post on Chinese Influencer platforms received 53K views.