Canadian Mental Health Association

Revise corporate social media marketing templates for the Canadian Mental Health Association.

Our team had the opportunity to design the graphics for a social media campaign for the CMHA (Canadian Mental Health Association). In the creative brief, we were given specific terms and ideas that needed to be presented visually to communicate CMHA’s message and efforts in driving mental health awareness. Terms like connection, community, inclusivity, truth and reconciliation were visually categorized in four different groups: work, live, learn, and play. The final slogan, "We are all connected", summarized the campaign and spoke to the bond that we have with each other, nature, the urban environment and, most importantly, with ourselves.