Canadian Ginseng Growers Association

Drive awareness of official list of Ginseng growers across Canada.

We selected Chinese websites in Vancouver and Toronto with a target audience that are more likely to buy Ginseng, parents with teenage or adult children who would care about whether the source of the Ginseng is officially recognized.

This group would have 3 reasons to purchase: 1) to buy for their teenage/adult children, 2) purchase for their personal consumption or 3) purchase as a gift for friends and family on special occasions.

Single WeChat advertorial drove 5900 article views, 20% above average. 220 QR code scans to visit the website, 3X average the number of QR codes scans.