Budweiser CNY
WeChat StrategY｜WeChat Advertising｜WeChat Content Creation
The Challenge
Market limited edition Lunar New Year Budweiser Beer.
Our Approach
This campaign was a pilot for beer company Budweiser to market to the West Coast Chinese audience during the popular Lunar New Year time period. Budweiser had designed a limited edition product to celebrate the special occasion. Our role was to lead the Chinese social media outreach with content generation and online media placement, along with direct marketing efforts to Chinese restaurants to carry the product for the Chinese New Year time period.
Results
The Chinese online articles drew in over 15000 reads. Despite given a tight turnaround of one week, a total of 11 restaurants were on board to carry the product and feature it in their festive menus.