Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer Marketing Florence L Chinese Marketing, Little Red Book, RED Marketing, 小红书, Cultural Marketing, Influencer Marketing Florence L

Consumer Sentiment Towards Livestreaming is Changing: What Does This Mean for Luxury Brands?

The usual 'buy, buy, buy' Livestream tactic is quickly going out of style, so how can luxury brands creatively tap into the new slow living, down-to-earth Livestream style that is quickly gaining traction in the post-pandemic world?

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Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书 Florence L Business strategy, Chinese Marketing, Little Red Book, Redbook Marketing, RED Marketing, 小红书 Florence L

Case Study: Here's what the top skincare brand on Little Red Book does to promote its products

Is your skincare brand looking to build a presence on Little Red Book? This case study on Kiehl's with performance statistics from Q1 2022 provides insights and tips you can learn from.

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Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese Marketing Florence L Little Red Book, Marketing Strategy, Social Media Marketing, 小红书, Chinese Marketing Florence L

Chinese Social Media: How to Analyze Your Video Post Performance on Little Red Book

Your video got 5000 views! Is that good? Bad? Or just so-so? This blog post will teach you what to pay attention to if you’re a brand or content creator on Little Red Book. Let us dive right into the metrics!

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Cultural Marketing, Redbook Marketing, RED Marketing, Little Red Book Florence L Cultural Marketing, Redbook Marketing, RED Marketing, Little Red Book Florence L

[Beauty & Skincare] How Influencers and Brands can Avoid Getting Penalized for Brand Collaborations on Little Red Book

In our recent beauty and skincare Little Red Book influencer campaigns in the past 3 months, we’ve had influencer posts get flagged by the platform and the post reach limited because they violated content regulations.

If you are an influencer on Little Red Book, or if you are a brand working with influencers on Little Red Book, you’ll want to pay attention to this blog post so you don’t get flagged!

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Chinese Marketing, Influencer Marketing, Little Red Book, 小红书 Florence L Chinese Marketing, Influencer Marketing, Little Red Book, 小红书 Florence L

Little Red Book Influencer Marketing: 3 Things to Check Before Spending Your Money

Little Red Book is definitely the new trending platform, and just like how influencers all made moves to set up their presence on TikTok when the new and hot platform came along, WeChat users are all migrating to Little Red Book or at least working to build both audiences at the same time. If you want to engage influencers on Little Red Book, you need to check these 3 things before putting any money down.

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Catalyst Agents’ View on Future Metaverse Opportunities

In the last quarter of 2021, Facebook changed the company’s name to Meta. The term “Metaverse” has been gaining a lot of exposure ever since. Yet, the Metaverse is still a new concept where there is no singular or unified definition of it. In this article, we will summarize our findings and what we expect to see in the Metaverse in the foreseeable future.

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Bilibili, Chinese Marketing, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, 小红书 Guest User Bilibili, Chinese Marketing, Cultural Marketing, Influencer Marketing, Little Red Book, Marketing Strategy, RED Marketing, Redbook Marketing, 小红书 Guest User

4 Considerations to Build a Better Little Red Book Content Strategy & How to Apply Them to 3 Content Categories

In this blog post, we will cover 4 tips to build an authentic content strategy, and how to apply them in different content categories.

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