3 Steps to Grow Your Brand on Xiaohongshu (RED)
With over 20,000 brands and nearly 10,000 third-party e-commerce merchants on RED offering more than 100,000 products. This platform is a gem that should not be overlooked especially if you own a consumer lifestyle brand. Read this article to find out the 3 steps you need to grow your brand on RED.
What is RED? China’s Most Trusted Social Shopping Platform
Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!
3 Ways Bilibili Can Help Grow Your Business
Founded in 2009, Bilibili began as a niche video platform focused on anime culture in China. With this new wave of vloggers, marketers are paying more attention to this platform. While Bilibili still has its roots in anime culture, it has since diversified its video content to cater to many more audiences such as music, tech, lifestyle, and fashion. Here are 3 ways how Bilibili can help grow your business.
The 6 Chinese Online Video Platforms You Need to Know About
After a decade of development and innovation, many video platforms and short video apps have emerged in China. Let's take a look at the top 6 Chinese online video platforms you need to know about.
Is Shopee the Up and Coming Platform in the Asia Pacific that will shake up and reinvent the E-Commerce landscape?
Earlier this year, Shopee was ranked the most positively discussed brand in Malaysia, beating the likes of WhatsApp, McDonald’s, and Youtube to end the year on a high in 2019…
China’s Singles Day Breaks Record Again Selling $71.4B USD in Gross Merchandise Value
Otherwise known as 双十一(Double 11 Day), the day that celebrates people who are not in relationships. The date, 11th of November (11/11), was chosen because the numeral 1 resembles…
[RED Series] Key Components to a Successful Chinese Influencer Campaign
In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.
The rise of “China Chic” - New Marketing Trends from Shanghai Fashion Week
As one of the spotlight events in China’s fashion industry, SS21 Shanghai Fashion Week drew to a successful close on October 18th. The season’s fashion week took place both in digital and physical format to maximize the exposure and engagement with the general public both in China and globally.
Why You Need to Rethink Your Chinese Digital Strategy Now
It happened. A luxury brand has launched an exclusive limited series collection on WeChat, and none other than Dior.