The 6 Chinese Online Video Platforms You Need to Know About
After a decade of development and innovation, many video platforms and short video apps have emerged in China. Let's take a look at the top 6 Chinese online video platforms you need to know about.
Is Shopee the Up and Coming Platform in the Asia Pacific that will shake up and reinvent the E-Commerce landscape?
Earlier this year, Shopee was ranked the most positively discussed brand in Malaysia, beating the likes of WhatsApp, McDonald’s, and Youtube to end the year on a high in 2019…
China’s Singles Day Breaks Record Again Selling $71.4B USD in Gross Merchandise Value
Otherwise known as 双十一(Double 11 Day), the day that celebrates people who are not in relationships. The date, 11th of November (11/11), was chosen because the numeral 1 resembles…
[RED Series] Key Components to a Successful Chinese Influencer Campaign
In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.
The rise of “China Chic” - New Marketing Trends from Shanghai Fashion Week
As one of the spotlight events in China’s fashion industry, SS21 Shanghai Fashion Week drew to a successful close on October 18th. The season’s fashion week took place both in digital and physical format to maximize the exposure and engagement with the general public both in China and globally.
Why You Need to Rethink Your Chinese Digital Strategy Now
It happened. A luxury brand has launched an exclusive limited series collection on WeChat, and none other than Dior.
Golden Week’s Strong Sales Signal Economic Recovery in China - What This Means for North American Brands
The COVID-19 pandemic has pushed the world into a recession, but the good news is that golden Week sales data has shown that China’s economy has bounced back in a V-shaped recovery. The growth has been greatly driven by tourism, food and beverages, and even hotel stays during the holiday; here are some key numbers that point to a strong and optimistic recovery in the China market.
Mid-Autumn Festival Social Media Campaigns in the China Market
Celebrating harvest and family reunion during the autumn full moon, Mid-Autumn Festival is the second largest festival in most of Asian countries. This year’s Mid-Autumn Festival might be a little special due to the pandemic; however, that did not stop all the international brands from leveraging the celebration to launch their social campaign on WEIBO, WeChat or RED for brand awareness in the China market. Here let us take a look at the intriguing campaigns celebrating the Moon Festival in 2020.
What Retailers Need to Know About Chinese Consumers' Digital Consumption Behaviour Before Entering the China Market
In North America, the goal is always to get customers to visit a website or a landing page to purchase a product. In China, the opposite is true, where brands set up official brand stores on multiple eCommerce platforms.