PHOTOGRAPHY || Using Shadows to Your Advantage
When the sun is shining bright, you usually hear photographers say that it's not optimal lighting, because they feel the sunlight is too harsh, leading to overexposed photos. However, if you are able to learn how to work with light and shadow, you can create some great photos showcasing great contrast.
WeChat Brochures for Real Estate Project Marketing
Reality check. Most WeChat users don't like to leave the app, so asking them to click a link that redirects to another browser is the same as committing 'conversion suicide'.
So what are some innovative ways for real estate developers and marketers to get through to the desired audience to see if they are interested enough to engage in additional 'clicks'?
Understanding How The Chinese Use WeChat
"I want to drive them to our landing page so they can register for our project updates."
This is one of the most common marketing objectives we have to clients achieve, and on the WeChat platform, the ecosystem is built differently, and how users use the platform doesn't necessarily align with the goals we are familiar with in western online and social media marketing.
How to Write WeChat Articles To Attract 10 Times More Traffic
When writing WeChat advertorials we are often caught between two parties, the WeChat channel vendor (aka the operator of popular WeChat channels who sell spots in their daily WeChat newsletter much like a print newspaper) and the Client.
Online Marketing Campaign Follow Up
So...you ran a marketing campaign. Now what?
Clients tend to get supremely excited about a campaign idea, with their minds set on generating more followers because those numbers matter. Engagement, while an easy concept to understand once explained, is still not a focus because it's not as blatantly advertised on their profiles as follower numbers.
Segmenting Customer Follow Up Efforts for Marketing Success
Let's say you are the developer for a presale condo high rise out in Burnaby. Would it make sense for you to send the same email to your investors and to your first time home buyers?
How to Plan a Successful Instagram Holiday Campaign
Ahhh...the holidays. It's when every brand wants to run a holiday campaign to engage with customers and drive followers. So if your goal is for your customers to engage with your brand, how do you make sure you have a higher success rate?
5 Tips on Crafting Great Social Media Content
Here are our 5 tips on creating great social media content:
Consistent brand tone and voice…
WeChat's 'Top Stories' Function - What Articles Make The List?
Many of us who are familiar with the various functions on english social media know that 'discovery' within an app is a huge factor in keeping users within the app - the more interesting things they can find to do within the app, the longer time they are going to spend there and the better the numbers look for the company.