What is RED? China’s Most Trusted Social Shopping Platform

Established in 2013, founded by Charlwin Mao and Miranda Qu with the main headquarter based in Shanghai, China. XiaoHongShu has grown to become China’s foremost fashion, beauty, and luxury shopping platform with over 300 million registered users and 85 million monthly active users. Read this blog to know what XiaoHongShu is all about!

Chinese Marketing, Cultural Marketing, Influencer Marketing, Redbook Marketing, RED Marketing, Social Media Marketing, Social CommerceGuest UserJanuary 12, 2021RED Marketing, Chinese Social Media, Redbook Marketing, Redbook Advertising, RED Influencers, Marketing on RED, Vancouver Redbook Marketing Agency

[RED Series] Key Components to a Successful Chinese Influencer Campaign

In our second blog post of our RED Chinese Social Media marketing series, we will discuss key tips for working with influencers on RED and analyze the key components to a successful Chinese influencer campaign by using one of our client’s skincare brand case study.

Chinese Marketing, Influencer Marketing, RED MarketingKiki PauNovember 9, 2020Marketing on RED, RED Influencers, Chinese Influencer Marketing, Chinese Social Commerce, XiaoHongShu Marketing